Conception of book and identity
In this year, our University project was to design the complete identity for the graduation of 2016 and also present it in a book. It was a competition, where the best design got selected.
As for my conception, I craved to find a common trait that can be found in all of the creative fields. The common point is the progress of creativity, where we fabricate something from nothing, from something that has been an idea only and existed in our mind. That idea becomes real, sensible for the senses, visible and there to touch. My project is based on different generative graphics. The motion graphics present burning posters and paper symbols, that I recorded and played the film in reverse mode to emphasize the progress of creating.
When the idea becomes something more than just an inward picture and the creation is born. The burning papers were a symbol of the idea light
Moholy-Nagy University of Art and Design Budapest
Conception of Book
Institute for Theoretical Studies
Institute of Architecture