The Devil is in the Details
This is a self-initiated project for a virtual detective agency—“Detective Office”. The series of ads invite viewers to find the clues, indicating that the agency can reveal all hidden facts with victory. The ads also tell viewers that the agency offers a wide range of services from children investigation, spousal surveillance to bankruptcy investigation.
Most of detective agencies’ advertisements in Taiwan are usually too sensational for children and often trigger negative public opinion reactions. Therefore, I design this series of ads with collages of vintage and watercolor paper/texture in order to create a warm and retro atmosphere, so that the ads are more positive and appropriate for all ages.