"M'ama non m'ama" is a packaging project for pre-sliced ham designed for Esselunga supermarkets, Two specially shaped trays, inside the outer shell, allows for the ham to be served directly on the table; The hole in the middle makes it easy to carry and the shape of the trays preserves the ham more effectively while making it easy to pick.
With the help of an adhesive strip, the packaging can be closed after the first opening while the product is realized with biodegradable and natural (mais made) plastics, making it environmentally friendly.
The inspiration behind the project is the "she loves me, she loves me not" game that we all played as children. This is why the shape of the packaging resembles that of a daisy, where the petals are actually slices of ham.
