The name Bosphorus was inspired by the Bosphorus Strait, a stretch of water that runs through Istanbul. Translated it means an Ox fording a river. From this a simple, yet charming Ox character was created to personify the brand.
A reduced colour palette featuring just two colours, turquoise and charcoal, gives the brand strong recognition. A series of icons and a three dimensional version of the Ox were created to give the brand a distinctive online presense.