Mark Shorter's profile
J.P. Morgan Global U.S. Home
J.P. Morgan Global U.S. Home
Being proactive with design means being able to see opportunities and gaps to create something better, causing something to exhibit a richer experience, and even be able to build on a great brand. Almost on a whim, we decided to enact change because, at the time, the page design was out of our hands and had visually become visually unimpressive and the content really didn’t tell much of a story.
We operated by a select overarching principles: 1) make something wonderful, 2) improve the user experience, 3) unite the content so that like items are together, 4) create a competitive edge
The New Design
This new design features a video background functionality (not used), combining like items and rewriting some of the copy to be more succinct and streamlined in appearance. We also selected imagery that would better serve the communications and offerings.
Responsive views side-by-side: (from left to right) Desktop, Tablet, Phone
URL: https://am.jpmorgan.com/us/en/asset-management/gim/adv/home
UX Lead: Jessica Bailey | Art Director: Mark Shorter | UX/Graphic Designers: Anna Jamieson, Chris Frank, Mike Keller | Project Manager: Colleen Boyd
J.P. Morgan Global U.S. Home
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Mark Shorter's profile
Mark Shorter

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J.P. Morgan Global U.S. Home

This version of the JPM U.S. Home page for advisers is the result of seeing a need to make something significantly better by taking initiative an Read More

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