STEAKHOUSE XT
This billboard campaign coincided with launch of the Steakhouse XT line. "It's big, so let's show that. And we might need to explain that XT means 'Extra Thick.' So really drive the 'big' idea home."
The sky was just a little off the day this photo was taken. Even without it perfectly matching, the idea still came through: The XT is a very thick burger.
LATE NIGHT/24HR BILLBOARDS
Late night is the perfect time for fast food. No one can argue that. Burger King wanted to remind everyone that it's open and ready to cook. Done.
SAN FRANCISCO BK BREAKFAST VALUE MENU OUTDOOR
This campaign ran on the BART and billboards through the Bay Area. It was a blast to write.
WHOPPER
A not-so-subtle jab at the competition. "You don't need special sauce when you have flame-broiled taste." Ohhhh, snap.
WHOPPER JR.
These billboards debuted with a TV campaign that made it clear: The Whopper Jr. is just like the Whopper, just smaller. And only a buck.
ANGRY WHOPPER
The client wanted to convey the spiciness of the burger while playing up its fun name. This billboard did just that, and on a clear day looked awesome.
BK BREAKFAST VALUE MENU
I like toast as much as you, but it can't compare to those Cini Minis.
SOFT SERVE LAUNCH OUT-OF-HOME
Soft Serve is now at BK. And it brought friends.
SOFT SERVE SAMPLING
To get the word out that there was a whole new way to do dessert, we commandeered an ice cream truck, rebranded it and served free samples of BK Soft Serve all around Boston. Talk about wicked cool. (I had to.)
When cones ran out, the team handed out die cut paper cones good for a free soft serve cone at any participating Burger King.
MOCHA BK JOE ICED COFFEE
Driving summertime trial of BK's iced coffee while giving snowmen and igloo dwellers an overdue shout-out.
