Today a human is surrounded by huge amount of information, while social networks and blogs bring us an opportunity to create a superficial representation of ourselves in the web. Becoming a part of virtual reality, a computer data, we merge within the boundless informational field that is internet.
Indeed, I find it very interesting — the situation within the visual stream we deal with every day — from one point it is related to the layering of information within our mind, from the other, it has a certain connection with print. Developing them as the original product, going from the recycling of what already exists to the new, I want to reach a sence of movement and transformation as a result. The principles laid within are over-information, adoptation and merging in the mass of images today.
I am focused on study of a personality being transformed in the process of developing various social connections and communication. On the other hand, I look on a human element that is certailny a part of a nature. This confrontation between natural and artificial, in my opinion, is an interesting theme to analyse.
Big thanks to my super friends, this project was only posible with their help:
Photo - Synchrodogs
Style - Julie Pelipas
Model - Lola Dikova
Make-up / Hair - Helen Khodos
Post-production - Igor Primak
Clothes/Paper objects - Masha Reva
Assistance - Anna Shapovalova
Backstage video - Maximus Chatsky
Published in Contributor Mag #5
Project`s mood board story www.w-o-s.ruwww.mashareva.com