BEATPLATE by Electrolux
This project was created for the anual Electrolux Design Lab competition. It was submitted for the 2012 edition.
Project Brief taken from www.electroluxdesignlab.com :
"Electrolux Design Lab 2012 invites industrial design students and recent industrial design graduates (2011) to draw inspiration from professional experience creators (chefs, architects, interior designers, hotel designers etc.) to design home appliances that will provide a fuller sensory experience. It might be through state of the art technology or it might be through a clever blend of textures and surfaces. Your ideas will shape how people prepare and store food, clean and do their dishes, both within and beyond the home.Additionally, and in keeping with the heritage of Electrolux, your concept should reflect Scandinavian Design values – being sensitive to the environment."