CLARQ é uma empresa jovem, fundada em 2008 por um casal de arquitetos. Seus sócios tem um espírito desafiador e criativo e buscam sempre projetos inspiradores que os façam sair da zona de conforto.
A equipe do Balaio Design + Estratégia foi a escolhida para traduzir a essência da empresa e construir uma identidade visual coerente com os valores da CLARQ Arquitetura.
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CLARQ is a young company, founded in 2008 by a couple of architects. Its members have a challenging and creative spirit and always seek inspiring designs that make them out of their comfort zone.
The team Balaio Design + Strategy was chosen to translate the essence of the company and build a consistent visual identity with the values of CLARQ architecture.
The team Balaio Design + Strategy was chosen to translate the essence of the company and build a consistent visual identity with the values of CLARQ architecture.
O logotipo foi criado com base na tradução visual dos valores da empresa: simplicidade e criatividade.
Simplicidade - a marca evita formalidades e rebuscamentos, logo foram utilizadas figuras geométricas básicas no desenho do logotipo.
Criatividade - a Clarq não segue o caminho mais óbvio, logo foram utilizadas formas que se diferenciassem dos concorrentes, fugindo dos logotipos tradicionais do ramo da arquitetura.
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The logo was created based on the visual translation of the company's values: simplicity and creativity.
Simplicity - the brand avoids formalities and rebuscamentos, were soon used basic geometric figures in logo design.
Creativity - the Clarq does not follow the most obvious way, were soon used forms that differentiate from competitors, fleeing the traditional logos of the architecture branch.
Simplicity - the brand avoids formalities and rebuscamentos, were soon used basic geometric figures in logo design.
Creativity - the Clarq does not follow the most obvious way, were soon used forms that differentiate from competitors, fleeing the traditional logos of the architecture branch.