Global Hotel Alliance is the world's largest group of independent luxury hotel brands, with one of the industry's best reward programmes. Nevertheless, some brands wanted a rewards programme identity that didn't say GHA. So we involved them in a brand new redesign process that started with a no-logo visual proposal: just the guest's signature. In the end, the existing invite-only red card became the new luxury tier, with a classy new look.
Full project available here
Client: Global Hotel Alliance, Dubai, UAE
Agency: Promise Communispace, London, UK
My work: Logotype (redesign), cards, programme identity, guidelines
Tools: Photoshop, Illustrator, InDesign
Final solution and guidelines