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    US-based chef Tony Bones, approached bigdog with the challenge of creating a new identity and packaging for his premium range of barbecue condime… Read More
    US-based chef Tony Bones, approached bigdog with the challenge of creating a new identity and packaging for his premium range of barbecue condiments. We named the three products Bone Krust, Bone Kandy and Bone Fire, and also created the positioning line: ‘Inspired by Fire. Forged by flavour’ The packaging was then given a real sense of attitude and drama, while still keeping a premium-quality feel. Old school blacked out bottles and fiery red tones bring the BBQ experience to life through the packaging. The hand-drawn skull logo adds personality, something used to great effect in the Bone Krust packaging (tube shaker) and bottle seals. We really wanted to make the packaging something you’d want to keep and not just throw away after use, even if it's just for display. Credits: Veej and Stu Perry (bigdog) Read Less
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