Client:
BNL, BNP Paribas Group, is launching an initiative that looks to the environment, supporting singles, families and business projects for energy efficiency and the construction of plants for the production of energy from renewable and innovative sources.
Challenge:
Develop a print campaign that communicates the products for all three target, both in a single subject, and either in three different subjects.
Execution:
Thanks to Lorenzo Duràn partnership, we designed, illustrated and then carved directly on leaf representations, the three different targets which we then took to make the subjects of the press campaign and the materials to be used on online channels and social brand.
Client: BNL
Agency: Klein Russo
Executive Creative Director: Fabrizio Russo
Creative Director: Pietro Mandelli
Art Director: Pietro Mandelli
Copywriter: Luca Brunelli
Junior Art Director: Claudia Nicotra
Creative Director: Pietro Mandelli
Executive Creative Director: Fabrizio Russo
Leaf Artist: Lorenzo Duràn
Post Production: LSD
