最中国，最国际。
导示设计遵循少即是多，适度装饰的设计原则，立足于互联网国际会展中心的项目属性，结合江南水乡的地域文化和项目的建筑环境，用最精炼、准确的当代设计语言对文化元素进行再设计，构建一套与环境和平对话，具有当代性和文化性的导示系统，体现处在乌镇水乡文化背景下的国际展会中心气质。
导示系统设计的概念源于具有中国特色的灯，通过半透明的玉沙玻璃、哑光黑色金属、朴素典雅的色彩传递出具有典型江南水乡韵味的独特特质，前后的玻璃背面印上间断式的直线条，蕴意雨水，线段随着人的移动，也随之变幻，如动态下坠的雨水，线条交织的形态也蕴含着互联网特质。
Chinese, is international.
Wuzhen is a waterfront town, is a town with more than six thousand years long history. Wuzhen has the feature of typical jiangnan water town.
Signage system follows “less is more” and moderate decorative design principles, based on the Properties of Convention Center of Wuzhen Internet Conference, combined with the environment and Jiangnan water town culture, re-design traditional cultural elements with the refined and contemporary design technique, reflecting the project temperament under Jiangnan water culture background.
Design concept originated with chinese characteristics light ,through translucent jade sand glass, matte black metal, elegant colors convey the unique qualities of typical jiangnan water town.
On the back of the glass printed straight lines, Meaning rain.the line with the movement of people, also will be changes, such as the dynamic of falling rain, interwoven lines form also contains the characteristics of the Internet.
