Grasberg is the world's biggest gold mine, based in Papua. The packaging design talks about the origin of their content, relating the coffee seed and the environment in which it is obtained. In the graphics, a poetic nexus is created between the coffee obtained in the area, that mineral and mountainous landscape.The graphic language organizes the coffee according their intensity. The brand communicates the origin of the coffee from the region, giving a value to the time and the place where the raw material of the product is obtained.
This project has been awarded in ADG Laus 2017 in the city of Barcelona, Spain.
University: Escuela Superior de Diseño de Madrid