The challenge was to redesign the Truvia packaging so that it stands out on the shelf while maintaining the current company branding and utilizing eco-friendly materials.
While redesigning the packaging, the objective was to minimize its carbon footprint by using 100% recycled
paper stock, biodegradable vegetable inks and a single die cut packaging template that uses very little adhesive.
The packaging was created in two sizes; one as a table top shaker and one as an economy size for those avid Truvia users. Although the packaging looks very complicated in its structure, it achieves its form through a series of scoring. It is deceptively simple.