BrandOpus: Clever Confectionery
"What if there were a chocolate treat that perfectly complements your favourite blend of tea?"
The brand is focused on the combination of the tea and the complementary flavour of chocolate. The identity and aesthetics of the product is focused around the concept of 'complementary'. This has influenced the name which is derived from the chinese word for complementary, the triangle pattern is created from complementary angles and the colours for each variant are complementary. The shapes of the packaging also enhance the concept and unique and different to what already exists.
