I chose this client brief (NParks Coney Island) for my Studio Project 1 in my year 2 of studies. To promote Nparks' new destination for nature lovers, Coney Island Singapore.
Basic Summary: Coney Island Singapore is located near Punggol. The 50 ha Coney Island Park houses a wide variety of habitats, including coastal forests, grasslands, mangroves, and casuarina woodlands. It is home to a wide variety of fauna and flora, some of which are critically endangered. Some plants at the park are presumed nationally extinct in the wild.
The concept is to focus on it's strengths of having a wide biodiverstiy as well as it being a new nature destination that Singaporeans haven't been to. I came up with advertising and promotional items to aid the entire promotional campaign titled 'Explore the Wilderness'.
Entire project includes:
- 2x A3 posters
- Vending Machine (to Dispense Package & Promote Awareness)
- Coney Island Package with:
(Kid's Activity Booklet, Guide Book, Stationeries and Embroidery Badges)
Basic Summary: Coney Island Singapore is located near Punggol. The 50 ha Coney Island Park houses a wide variety of habitats, including coastal forests, grasslands, mangroves, and casuarina woodlands. It is home to a wide variety of fauna and flora, some of which are critically endangered. Some plants at the park are presumed nationally extinct in the wild.
The concept is to focus on it's strengths of having a wide biodiverstiy as well as it being a new nature destination that Singaporeans haven't been to. I came up with advertising and promotional items to aid the entire promotional campaign titled 'Explore the Wilderness'.
Entire project includes:
- 2x A3 posters
- Vending Machine (to Dispense Package & Promote Awareness)
- Coney Island Package with:
(Kid's Activity Booklet, Guide Book, Stationeries and Embroidery Badges)
(A3) Coney Island Poster (1/2).
(A3) Coney Island Poster (2/2).
Coney Island Poster Display. (A3)
Coney Island Poster (Example Ambient Mockup).
Ambient Ad: Standee with acrylic box containing brochure/map & Vending Machine selling Coney Island Package (In places with high traffic).
Ambient Ad (Zoomed In) + at the entrance of Coney Island itself.
Brochure/Map (gate fold)
Brochure Full Spread 1 (face with info about Coney Island)
Brochure Full Spread 1 (face with Map of Coney Island)
Coney Island Package Box
Coney Island Kid's Activity Book Cover with stationeries. (Contents of Coney Island Package)
First page/front of Kid's Activity book (with sticker pack)
Last page/back of Kid's Activity book (with sticker pack)
Coney Island SG Guide Book & Embroidery Badge Simplified Sample (Content of Coney Island Package)
Mockup of Final Two Embroidery Badges (Actual Design) (a content from the Coney Island Package)
Final presentation
Yeap, that's me after my final presentation of my studio project 1.
