Background
Quick Crack is a sub brand of Nature's Path, which is the largest organic cereal brand in North America. The new line is designed to target at the youth, especially the busy students in Hong Kong who have heavy workload and unhealthy living habits.
Concept
With a pop-art style, bright and vivid colours are used to represent different flavours of cereals. According to the data collected from the customers interniews, most of the target customers may skip breakfast if their in a hurry. In order to enhance their willingness to have breakfast every morning, the project aimed to improve the packaging by replacing a more convenient method of opening. Insteading of using the original box packaging, the pillow box design is adopted. Besides, individual packs are designed for our consumers to shorten the time needed in measuring the suitable amount of cereals.
