Besides, mass media has ‘universalized’ the patrons of behavior. Idols are references and everyone tries to become like them. (In 2015 it is expected that procedures of plastic surgery will quadruple the ones performed in 2005) This preeminence of what is aesthetical is on the rise in consumer societies.
We have become brands
Through this project, I analyze the capacity of appropriation and the fragility of our current condition. We live in the dictatorship of the instant.