Reaffirms the brand values and unique selling point through a brand movie
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Champion’s "brand movie" is the final chapter in a long strategic and creative effort to support the evolution of the brand, and the expansion of its communication platform. The film resumes the brand’s values and unique selling point, as articulated by thier tagline ‘release the full potential’.
It also establishes the new communication domain of "extreme journey" as well as the visual language that has been developed for all digital and print communications.
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Director - Art Director - Nicolas Jandrain
Production - Visualmeta4
Ex.Production - Ant
Color Grading - Joost Van Kerckhove
Post - Moxy
Music - Mumo Production LA
Mix & Sounddesign - SonicVille
Additional Sound Design - Soundscube
Additional CG shot - Blur
DOP (studio) - François Starr
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