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    Axel 'Acu' Räsänen - 2017
    Published:
01 INTRODUCTION
Hey, I am Axel ''Acu’’ Räsänen. I am self-taught graphic designer from Finland. I specialize in brand identity & advertising. I started designing roughly 6 years ago, back in 2012. I am highly experienced in social media, advertisement and eSports designs. I have worked with numerous brands such as Ironside Computers, Imagine Customs, SoaR Gaming, Team Naventic, DareRising, eRa Eternity, Viperio Esports, Denial Esports and Gale Force Esports.
02 LOGO EVOLUTION​​​​​​​
2013 > 2016 > 2017 > 2018
03 THE LOGO / BRANDING
Minimalism, blend and restraint are the main features of the brand identity. The color choice is to represent stability with calming and positive connotations.
04 COLOR PROPORTION​​​​​​​


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