OBJECTIVE AND CHALLENGE
The globo.com home page is of the most acessed pages in Brazil. Every decision here needs to be exhaustively thought and tested carefully. The project had the intention of updating the technology and this would allow us to do some several updates based in data. It became possible for us to have at least 5 different versions of this page being tested at the same time.
To make it real, a great study was made based in convertion and perfomance in every page section. We wanted that every visual change were guided to get more clicks. Along with the intelligence team, we built the profiles of the different users of the page and that made possible the criation of hyphotesis to start some A/B tests.
Product Strategy, Design and Visual
Besides making the whole solution responsive, we made a new editorial highlight looking to every different possibility of daily news. So that the layout was always the same, we used VW that kept the same number of lines in every breakpoint.
Most of the content in this page is recommended by bigdata. We worked with the DataScience team to tune the quality of the deliverable, based in the editorial principles of each section.
This data driven redesign is just the beggining of a changing process that is focused on the real behavior of millions of users.
Product and Visual Design
AI and Research
João Paulo Vieira
Lilian de Moura
Rafael P. Lages