Redhook Ale: Liquid Goodness
The Liquid Goodness campaign turned Redhook into more than just a beer. He became a trusted friend who always had your back. It was a brand position that spoke to decades of trust with beer drinkers while creating a uniquely Redhook persona.
The Liquid Goodness campaign turned Redhook into more than just a beer. He became a trusted friend who always had your back. It was a brand position that spoke to decades of trust with beer drinkers while creating a uniquely Redhook persona.
CLIENT: Redhook Ale Brewery | AD: Andy Westbrock | CW: Andre Vriesman | CD: Forrest Healy & Zach Hitner | AGENCY: TM Advertising
