The first foottball match on a dance floor.
CONTEXT:
Menhave 2 big passion: football/soccer & nightlife. But among them they do notget along. For that reason, we decided to join them and play a football/soccermatch on a dance floor.
IDEA:
Weproduced the first football/soccer match placed on the dance floor. And to makethat possible, we created specialsuits that glow in the dark. Besides the football field, the (net) goal, theball and the two referee cardsalso glow. A DJ was setting withmusic the move while people enjoyed the party, drinking cool Budweiser.Finally, football came into nightlife.
CONTEXT:
Menhave 2 big passion: football/soccer & nightlife. But among them they do notget along. For that reason, we decided to join them and play a football/soccermatch on a dance floor.
IDEA:
Weproduced the first football/soccer match placed on the dance floor. And to makethat possible, we created specialsuits that glow in the dark. Besides the football field, the (net) goal, theball and the two referee cardsalso glow. A DJ was setting withmusic the move while people enjoyed the party, drinking cool Budweiser.Finally, football came into nightlife.
Agencia de Publicidad Ogilvy Action Argentina
Anunciante CCU
Marca Budweiser
Producto Cerveza Budweiser
Director General Creativo Silvio Panizza
Director Creativo Alejandro Garone / Rodrigo Isaia
Redactor Felipe Autran
Director de Arte Tiago Salgueiro
Director general de cuentas Karina Aiello
Director de cuentas Georgina Roccatagliata
Productor por Agencia Federico Faralla - Gastón Sueiro
Productora Muu Cine
Realizador Alejandro Rey
Productor Ejecutivo Guido Rotemberg
Banda Musical Rifle
Post Producción FX Studios
Director de Fotografía Federico Cantini
País Argentina
Categoria Bebidas Alcohólicas
Fecha 2012-03-29
Anunciante CCU
Marca Budweiser
Producto Cerveza Budweiser
Director General Creativo Silvio Panizza
Director Creativo Alejandro Garone / Rodrigo Isaia
Redactor Felipe Autran
Director de Arte Tiago Salgueiro
Director general de cuentas Karina Aiello
Director de cuentas Georgina Roccatagliata
Productor por Agencia Federico Faralla - Gastón Sueiro
Productora Muu Cine
Realizador Alejandro Rey
Productor Ejecutivo Guido Rotemberg
Banda Musical Rifle
Post Producción FX Studios
Director de Fotografía Federico Cantini
País Argentina
Categoria Bebidas Alcohólicas
Fecha 2012-03-29
