Empower 2016 is CareerBuilder's 2nd Annual User Conference. 2016's major event will be held in two cities with five smaller roadshow events held across the country throughout the year.
From the start of planning Empower 2016, I was involved in concepting and developing the logo and identity for the event. I worked closely with two additional designers, a senior web designer, and a motion animator to carry out the identity that I created across various collateral including event signage, promotional giveaways, advertising, websites, and promotional videos.
The look, tone, and feel of the identity revolves around the events three learning tracks of discover, elevate, and inspire. The colors of each track and secondary typography are pulled from the CareerBuilder brand guidelines which allows this “sub-brand” to still look like it belongs within the CareerBuilder family while it’s standing on its own.
From the start of planning Empower 2016, I was involved in concepting and developing the logo and identity for the event. I worked closely with two additional designers, a senior web designer, and a motion animator to carry out the identity that I created across various collateral including event signage, promotional giveaways, advertising, websites, and promotional videos.
The look, tone, and feel of the identity revolves around the events three learning tracks of discover, elevate, and inspire. The colors of each track and secondary typography are pulled from the CareerBuilder brand guidelines which allows this “sub-brand” to still look like it belongs within the CareerBuilder family while it’s standing on its own.
