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    When the Oklahoma City Thunder relocated from Seattle in 2008, their brand was developed hastily and, consequently, became one of the worst in pr… Read More
    When the Oklahoma City Thunder relocated from Seattle in 2008, their brand was developed hastily and, consequently, became one of the worst in pro sports. Since then, the franchise has become a perennial contender. They need a brand presence that reflects their success on the court. A new brand system should depict their dynamic and explosive style of play while adhering to characteristics of their team name. Read Less
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