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    What's it really like to be a modern parent in a digital age? We made an interactive tool for Facebook IQ that sheds light on that often misunde… Read More
    What's it really like to be a modern parent in a digital age? We made an interactive tool for Facebook IQ that sheds light on that often misunderstood species - the modern parent. Get insights across generations and geographies in four languages. Read Less
    Published:
Meet the Parents
Facebook

Facebook IQ uses consumer insights to help marketers understand the behaviour and attitudes of Facebook users. We created a multi-language interactive website for them, to show off the results of their quantitative research study on parenting.

The data set for Meet the Parents was large – 1778 sheets of results. The results spanned seven different countries – from Australia to Mexico.