SIPRU was the name of a special unit within the Government of Serbia dedicated to poverty reduction and projects of social development. We were commissioned to evaluate and analyze the existing communication tools, and to offer a new strategy of the overall communications and visual identity based on a series of workshops we facilitated with the members of the unit and focus groups. A demanding challenge that we were happy to respond to - and resolve it
Client: Government of the Republic of Serbia – Social Inclusion and Poverty Reduction Unit
Creative direction: Nova Iskra Studio
Art direction and design: Isidora Nikolić
Web development: Presta Ecommerce
Tasks: Evaluation and analysis of the overall communications and visual identity / Visual identity redesign / Book of graphic standards / Technical standards for publications and brochures / Redesign and development of the internet portal / Bulletin redesign / Visual elements for social networks
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