Simpo is the biggest furniture manufacturer in our region and one of the largest business systems in Serbia. Aware of the responsibility that we took on by taking up the work on their redesign and the first appearance of the company at the Belgrade Furniture Fair in 30 years, we gathered a team of our most reliable associates. In an extremely short timeframe, we managed to offer a contemporary, purified visual language and an immediate communication that attracted the atteniton of potential the partners and the general public.
Client: Simpo JSC
Creative direction: Nova Iskra Studio
Art direction and design: Igor Milanović
Photography: Lumina Images
Tasks: Art direction / Photography / Catalogue and printed materials design / Copywriting