manuel dall'olio's profile

Play on the way

manuel dall'olio
•
PLAY ON THE WAY
Brand: Casinò Campione d'Italia

Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the casino and a dinner at one of its restaurants, and if they lose, free admission to the casino only.

Results:
+ 20% brand equity
+14% casinò admission
+9% admission of people who had never been to a casino before
ADCI AWARDS 2012 ITALIAN ART DIRECTION CLUBADVERTISING / UNCONTENTIONALBRONZE
unconventional Car taxi casino play game Urban guerrilla Italy interaction story
unconventional Car taxi casino play game Urban guerrilla Italy interaction story
unconventional Car taxi casino play game Urban guerrilla Italy interaction story
unconventional Car taxi casino play game Urban guerrilla Italy interaction story
Play on the way
Published:
manuel dall'olio's profile

Owner

manuel dall'olio's profile
Bologna, Italy

Play on the way

The Casinò Campione d'Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are tu Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives