Munchkinz is a baby branding campaign. The purpose of this campaign was to create a fun, vibrant, friendly, and educational baby brand. The Munchkinz characters and “M is for Munchkinz,” an ABC book, introduces each of the Munchkinz by name while teaching your children their letters and colors. Each munchkinz character has unique characteristics that teaches children of all ages that is it okay to be different from everyone else.