Picturelab was commissioned to rebrand You Own Rentals. A company that offers a rent to own option on thier cars. UOwn wanted to relaunch with a new brand that would help them dominate the rent to own car category. They also needed to communicate trust and reliability to their customers. We started with a brand workshop to help Picturelab and UOwn themselves to understand and document where they were going and how a brand was going to help them get there. As well as a brand, Picturelab renamed the company from You Own Rentals to UOwn Rentals, a move that would help the companies 'recall' with customers in an industry that doesn't have large budgets for national media campaigns.