Scentsy is a multi-level direct-selling company, specializing in home fragrances and wax warmers. They hold an annual conference for their top-selling consultants, which they refer to as their family reunion, and thus needed branding revolving around the theme "Share Your Song." 

 

This concept captures the lifestyle and essence of finding one's voice and personal growth within the Scentsy consultancy. Through the creative process, illustrative songbirds became a vibrant part of this concept, while the colorful guitar picks subtly reference the event location. Handlettering gives the logo a fun and personal feel.