Where most electric bike builders tend to just showcase the technical capabilities of an electric drive train, creating a hugely expensive bike as a result, NXT Motors wants to enter the market with an affordable supersports bike. For bikes, the supersports segment is the most popular of all, opening the opportunity for NXT Motors to reach the widest possible audience. To do this, the marque chose a minimalist yet premium design direction for both branding and motorcycle. A combination of retro with high-tech design elements makes for a timeless bike.
We held a series of in-depth brainstorm and ideation sessions at House Of Innovation, our Headquarters.
For us to find what our NXT Motors clients were looking for, we employed a set of in-house developed brainstorming tools in order to lock out the desired characteristics for the brand.