We were tasked with the job of creating a premium experience for brandy connoisseurs at Fine Brandy Fusion 2015 and bringing to life the premium quality and elegance of the Oude Meester range. 

We created an activation which revolved around the idea that 'the first step to mastery is to looking the part'. We began by searching the event for to those who appeared to fit the profile of a premium Oude Meester drinker. 

They were then given a key which served as their invitation of entrance into the Blue Door Society. They then gained access to our VIP area which involved tasting, getting to chat with our master distiller Brent, fashion advice from the master stylist Zano and coming to a close with a professionally shot photograph.

We then encouraged those who had been through the experience to snap-out and pass on their keys to those who they believed would benefit from this premium experience.