Sappi believes that paper matters. It matters to brands who know its powerful influence on customer behavior. It matters to users who love the neurological and emotional connection of touch. And, it matters to the earth—being derived from a fully renewable, natural resource that keeps on growing back.

To better position Sappi in the marketplace and help brands better navigate the nuanced landscape of paper, we laser targeted their simplified portfolio directly to the needs of their customers. We clarified the messaging of each product to focus on only the top three, truly differentiating attributes. And of course, we brought it all to life by demonstrating it through the power of design.