An Innovation for Burberry
exploring new scenarios
In collaboration with the MBA colleagues at the Politecnico di Milano, we created a multidisciplinary team of industrial designers, graphic designers, and business managers. To run a workshop with the aim to develop future scenarios of consumption applicable to the design and luxury industries, identifying new social cultural trends. As a result, we define a strategy change for the brand Burberry identifying an opportunity to develop a new range of accessories that match the brand values with the values of tribe trends.
