For this year's Student Leadership Dinner, we decided to update last year's look and give it a fresh face. In order to accomplish this, I went back to the customized typeface created for last year's program, and made some alterations to make it more legible overall. Since the background pattern was based on the year 2015, that had to be recreated for 2016. The program and awards are printed at the last possible moment due to shifting content, so I worked with the printer early in the process to preproof the colors to find the right cmyk breakdowns for the updated color set, preorder paper and red wire for the saddle stitch to make sure everything was all set to go. Overall, the updated design, while similar to last year's look, has a completely new tone and vibe.
2016 American Graphic Design Award winner – Graphic Design USA (GDUSA)