When I say I've temporarily stepped away from full-time work to chase down some ideas, this is what I mean. I'm not just an ad guy – I'm a dad with dad ideas. Smiles & Frowns™ has been my mission to build the parenting tool I couldn't find, and I needed the time to go really deep here. (It's been a great boost to my app-building skills, as well.)
This "app + approach" takes rewards charts apps up a few notches by introducing over a half dozen features no other app can match, while also creating a common platform to link the home, educational and therapy markets. . It's half clinical technique, half parental wisdom, half marketing savvy – and it can best be described in this post, "Six Ways Smiles & Frowns is (Possibly) Reinventing Rewards Charts."
Sweating out your own product with your own skin in the game? Every ad person should do it.