With millions of clients and online banking users, Akbank is one of the top banks in Turkey. In 2011, the Oscar campaign was designed to increase the number of online banking users. During the campaign we asked our customers to login to the internet branch and sign up for the campaign via SMS. The lucky couple was awarded an unforgettable Oscar night experience. Our couple was prepared for the special night by Turkish fashion icons...
The dress and the tuxedo of our couple was specially designed and chosen by a world famous designer: Dilek Hanif.
Styler of the lucky couple was Vogue Turkey.
Their photographs were taken by Nihat Odabaşı, a famous Turkish photographer, and were published by Vogue Turkey.
Finally, the lucky couple had the chance to walk on the red carpet and participated at Elton John’s Academy Awards Viewing Party as a VIP couple.
So, how did we raise attention to our campaign?
A 360 degree communication strategy…
Our website became the richest guide for the Academy Awards during and after the campaign lasted. Via our trivia on Twitter, “Every Oscar Minute is 30minutes”, we tested the cinema knowledge of our participants. We asked the leading Turkish fashion bloggers for their styling suggestions and combinations for the oscar night. We used Facebook advertising; namely, 280 creatives for 65 different target audiences, to generate traffic. We launched banner campaigns with 11 different banners on various websites and mobile applications. Our advertorials were aired on some of the most important Turkish news sites.
The results?
Over 600,000 visitors on our website and applications
Over 500.000 clicks on banners
130.000 clicks on Our Facebook ads..
62 000 passive internet banking users were reactivated.
80 000 new internet banking users.
At the end of the campaign, our lucky couple got to live their dream Oscar night.
The dress and the tuxedo of our couple was specially designed and chosen by a world famous designer: Dilek Hanif.
Styler of the lucky couple was Vogue Turkey.
Their photographs were taken by Nihat Odabaşı, a famous Turkish photographer, and were published by Vogue Turkey.
Finally, the lucky couple had the chance to walk on the red carpet and participated at Elton John’s Academy Awards Viewing Party as a VIP couple.
So, how did we raise attention to our campaign?
A 360 degree communication strategy…
Our website became the richest guide for the Academy Awards during and after the campaign lasted. Via our trivia on Twitter, “Every Oscar Minute is 30minutes”, we tested the cinema knowledge of our participants. We asked the leading Turkish fashion bloggers for their styling suggestions and combinations for the oscar night. We used Facebook advertising; namely, 280 creatives for 65 different target audiences, to generate traffic. We launched banner campaigns with 11 different banners on various websites and mobile applications. Our advertorials were aired on some of the most important Turkish news sites.
The results?
Over 600,000 visitors on our website and applications
Over 500.000 clicks on banners
130.000 clicks on Our Facebook ads..
62 000 passive internet banking users were reactivated.
80 000 new internet banking users.
At the end of the campaign, our lucky couple got to live their dream Oscar night.
