A “name card” may just be a piece of card, however it can also be a powerful piece of opportunity to create that “connection”. I see these small characters as super heroes, PR agents, and also impeccable Indiana Jones.
They have all got that mission to connect people, surviving any pocket or wallet and making their way to the hands of potential clients. Once it has gotten the attention needed, the “name card” gracefully says your name and speak nice things about you and your brand. And, as a final task, the “name card” must be able to enchant the “cardholder” and make him/her contact you.
This being said, when creating “Brandfulness” name cards, I knew I was facing a very interesting challenge; how do I find a way to create my name card to stand-out that it becomes out-standing, one that expresses who I am and what “Brandfulness” stands for wholeheartedly…yes, all this within a 2,5inch space!
Well, making this story short, I got the idea of the first concept of Brandfulness name cards in the swimming pool. It came as a shot of divine spontaneous combustion directly to my mind burning out all my insecurities.
So here it is, the “Brandfulness” name card, which is also the logo! The logo in itself holds the pure essence of what I do, who I am and what I am able to create!
And as the final result, “Brandfulness” name card has a character on its own that is autonomous and is able to stand in it’s own two feet and say: “we bring life to your brand”, here is my number ;) ah BTW, that shirts suits you”.