DNT Ung - Bergen Turlag
Student work - Advertising Campaign
Student work - Advertising Campaign
DNT Ung - Bergen Turlag
Actual mission
Title
"Operation: get teenagers to the mountain!"
Target
Teenagers between 16 - 19 years
Brief
"Make an advertising campaign for the Norwegian Tourist Centre. The main object is to tempt teenagers to do more mountain hiking"
Solution
It can be difficult to get teenagers to the mountain, therefore we want to introduce the mountain to them.
Media used in this concept is a viral video, flyers, web ads and an event stand.
The advertisement concept is to exaggerate the impression most teenagers have of mountain hikers from DNT. This way we show the target that DNT has a lot of self-irony, and gives the brand a lot of attention. The main goal is to change how the target perceives the brand.
Photo:
Andreas Roksvåg
My role
Art Direction
Actual mission
Title
"Operation: get teenagers to the mountain!"
Target
Teenagers between 16 - 19 years
Brief
"Make an advertising campaign for the Norwegian Tourist Centre. The main object is to tempt teenagers to do more mountain hiking"
Solution
It can be difficult to get teenagers to the mountain, therefore we want to introduce the mountain to them.
Media used in this concept is a viral video, flyers, web ads and an event stand.
The advertisement concept is to exaggerate the impression most teenagers have of mountain hikers from DNT. This way we show the target that DNT has a lot of self-irony, and gives the brand a lot of attention. The main goal is to change how the target perceives the brand.
Photo:
Andreas Roksvåg
My role
Art Direction
Print ads and posters
To be posted at high schools and colleges, as well as in print magazines.
The subtext is: "We get you to the mountain."
To be posted at high schools and colleges, as well as in print magazines.
The subtext is: "We get you to the mountain."
Viral video
This movie will be posted on the DNT Facebook page, as well as on Youtube - and we hope it will go viral. The content is exaggerated mountain hikers in the city centre trying to bring the mountain to the target group. It is also a teaser for the outdoor event that is coming 4th of June with the same message:
"If you won't come to the mountain, the mountain will come to you".
This movie will be posted on the DNT Facebook page, as well as on Youtube - and we hope it will go viral. The content is exaggerated mountain hikers in the city centre trying to bring the mountain to the target group. It is also a teaser for the outdoor event that is coming 4th of June with the same message:
"If you won't come to the mountain, the mountain will come to you".
Flyer
The event is an outdoor stand where you get the opportunity to win a trip for you and your friends at a cabin. All you have to do is take a picture of you and your friends in the cabin which is the stand.
The event is an outdoor stand where you get the opportunity to win a trip for you and your friends at a cabin. All you have to do is take a picture of you and your friends in the cabin which is the stand.
Web ads for the event
We based our web ads on the saying: "If you don't come to the mountain, the mountain will come to you".
It refers to the outdoor stand to be set on "Torgalmenningen" 4th of June.
We based our web ads on the saying: "If you don't come to the mountain, the mountain will come to you".
It refers to the outdoor stand to be set on "Torgalmenningen" 4th of June.
