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Jayce Ellington – visual identity
Jayce Ellington — visual identity & brand strategy
 
 
Brand development  ──────────────────────
 
Synonymous with crackling campfires, coniferous smells and
nightscapes alive with the lulling drone of unseen life
 
Built from bold acoustic strings infused with modern electronica 
influences, heart-pumping all-American vocals and lyrics to
bring you along the winding road on a summer night
Process  ─────────────────────────────
 
Define brand values & related imagery:
 
Singular, concise, modern; mountainous, natural, expansive
 
 
Combine elements, add type, minimalize.
Digitize, merge, subtract.
Finalize.
 
 
 
 
 
Jayce Ellington – visual identity
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Jayce Ellington – visual identity

I was hired by local up-and-coming musician Jayce Ellington to create a powerful brand, including logo design and strategy.
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Published: