French Paper Company
C A T E G O R Y_
Branding / Print
P R O J E C T_
Logo & Paper swatch book Design
C A T E G O R Y_
Branding / Print
P R O J E C T_
Logo & Paper swatch book Design
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O B J E C T I V E /
To redesign a new brand identity system for French Paper Company including a stationary system. Also, to create a paper swatch book and postcards with a unique concept and approach.
A P P R O A C H /
To redesign a new brand identity system for French Paper Company including a stationary system. Also, to create a paper swatch book and postcards with a unique concept and approach.
A P P R O A C H /
The new logo for the French Paper Company was redesigned based on the shape of a paper clip. For the paper swatch book, the swatches are chosen to reflect the vibrant colors of different fruits. I created two different scales of swatch book and postcards.
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