Critical Clothing - NO WOW Collection (2013)
Meet Critical Clothing from Lisbon. They wanted to step up their clothing fair game with some branding so they decided to take a TV set and asked me to create something simple to showcase in their stand.
Logo animation loop made with After Effects.
Took some long exposures of the boys wearing Critical's apparel. Used photoshop for the pictures. After balancing tones and colours, I separated the heads from the bodies. Then After Effects for the animation, where I created sequences with their heads and got them into position and masked out whatever was not fitting. Animated everything to the track in a nice loop created with Audition ;)
Loop for Critical's clothing fairs TV set.
Can't remember which track I used. Perhaps you can tell me? ;)
Critical Clothing - NO WOW Collection (2013)
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Critical Clothing - NO WOW Collection (2013)

Promo video loop for Critical Clothing's market stall TV + Critical - logo animation
2
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Published:

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