Be Edgy founded in 2014 is a fashion brand based in Berlin, stands for cheeky, rebellious, cool and above all timeless designs.The hallmark of the young and upcoming brand is the leather jacket studded with the symbol of the triangle.Be Edgy does not only pay attention to exceptionally good design, but above all to high quality and innovation.
Creative solution
Goal was to develop a social media campaign for the brands instagram and facebook account.The created illustrations should be a variation to their usual fashion blogger kind of pictures they post on their accounts.Most of the illustrations were made of for the brand characteristic triangles on the one hand and the wearer of their apparell on the other hand.The challange was to create illustrations without loosing details and characteristics of the jackets, always in mind to highlight the brands principles.Some of the designed pictures got an additional advertising text to point out the lifestyle of wearing a be edgy apparell.
easter greetings to the brands follower and user
Thanks for watching!
