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    Libresse Surprise Campaign Client: Libresse /Essity
    Published:
Buy Libresse – get a surprise

Client: Libresse
Agency: Creuna, 2016
My role: Art Director​​
Libresse gave us the assignment to boost an in-store campaign with a digital activation and create awareness about the campaign on social media. To strengthen the surprise concept we supplied all Libresse packades with codes which could be used to compete for surprises on the campaign site, and initiated collaboration the Swedish retailer of design objects, Designtorget. Together we made a selection of items specifically targeted to the younger audience (18-24 yrs). 

On the campaign site the owners of codes could pick the item they liked most (or choose a surprise - “secret package”) and enter the competition. We created a wide range of visuals for the campaign – a number of still life images of prizes and a stop motion movie which was run on digital screens on train stations and on shopping malls, and in social media. The campaign was run in the four Nordic countries in spring and summer 2016. 
The stop motion film was run on digital screens on train stations and in shopping malls of the Nordic counties.
A picture from the photo shoot with me arranging the still life.