Buy Libresse - get a surprise
Libresse gave us the assignment to boost an in-store campaign with a digital activation and create awareness about the campaign in advertising channels. To strengthen the surprise concept we supplied all Libresse packades with codes which could be used to compete for surprises on the campaign site, and initiated collaboration the Swedish retailer of design objects, Designtorget. The campaign was run in the four Nordic countries in spring and summer 2016.
The stop motion film was run on digital screens on train stations and in shopping malls of the Nordic counties.
A picture from the photo shoot with me arranging the still life.