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    Libresse Surprise Campaign Agency: Creuna Concept and Art Direction During spring/summer of 2016 Libresse ran an in-store campaign under the slo… Read More
    Libresse Surprise Campaign Agency: Creuna Concept and Art Direction During spring/summer of 2016 Libresse ran an in-store campaign under the slogan “Buy Libresse - get a surprise”, where all Libresse packs came with a small present. Our brief was to boost the in-store campaign with a digital activation and create awareness about the campaign in advertising channels. To strengthen the surprise message we supplied all packages with codes which allowed one to compete for prizes on the campaign site. To make the competition and the prizes attractive for the target group we initiated collaboration with the Swedish retailer of design objects, Designtorget. Together we made a selection of items specifically targeted to the younger audience (18-24 yrs). On the campaign site the owners of codes could pick the item they liked most (or choose a surprise - “secret package”) and enter the competition. We created a wide range of visuals for the campaign – a number of still life images of prizes and a stop motion movie which was run on digital screens on train stations and on shopping malls, and in social media. The campaign was run in the four Nordic countries in spring and summer 2016. It got 15 000 visits and more than 2 800 contest contributions. Read Less
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Buy Libresse - get a surprise

Libresse gave us the assignment to boost an in-store campaign with a digital activation and create awareness about the campaign in advertising channels. To strengthen the surprise concept we supplied all Libresse packades with codes which could be used to compete for surprises on the campaign site, and initiated collaboration the Swedish retailer of design objects, Designtorget. The campaign was run in the four Nordic countries in spring and summer 2016.  
The stop motion film was run on digital screens on train stations and in shopping malls of the Nordic counties.
A picture from the photo shoot with me arranging the still life.