Goals: The client wanted a logo, logotype, business card, and website design to portray “Sweet Dreams”, a manufacturer of high-end chocolate treats, most known for their dark chocolate, and chocolate for special occasions.

Message: High-end, dreamy chocolate.

Audience: The audience is anyone who likes chocolate.

Solution: The logo is that of a melting chocolate with a bite in it in order to resemble the moon, or in this case dreams, especially the sweet kind referring none other than the chocolate this company manufactures. Its melting resembles dreaminess as well as the purple and yellow colour as the clouds, or sweet logotype that as well portrays a more appealing sweetness to the word through its colour. The dark brown in dreamy is based off of chocolate of course, but its darkness portrays that of the company’s specialty, dark chocolate. Purple in the logo resembles royalty and the yellow seems to act as gold, matched with the cursive font face, and some apple chancery text, it gives the piece a higher more sophisticated royal feel, that of the manufactures high end chocolate. On the business card and website, clouds where added to portray more dreaminess, and fancy yellow corner borders for high end enhancement.