Practice #002 - Rebranding for Whiteflower
和興（Whiteflower） is a well-known brand in Hong Kong with their 白花油（Pak Fah Yeow）. They estainblished in
1927 and their logo and packaging are seen as old fashioned now.
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I do a rebrand for them and try to re-estaiblish a younger image and will become more acceptable to youngesters, becasue they think this is a brand for elderly.
The main element for logo is a YELLOW CIRCLE. I chose yellow circle becasue it represents the yellow corona in Narcissus tazetta.
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The logo is a yellow circle with the flowe on it, which is simple and can be simply understood as whiteflower.
The font for reference for Chinese is 微軟正黑體 and Helvatica Neue , but I have personalized it for making it to be more suitable for my project.
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The colors I used are Deep Blue, Bright Yellow and Clean White.
Deep Blue and Clean White are the origianl colors from original branding, and the Bright Yellow is come from the Yellow corona, as siad before.
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The arragement on the bottle is nearly the same as the original box packaging, but I made it more clean with just the brand name, product name and the year of estainblished.
I drew the word “白花油” myself and try to make it to be more interesting and cute, which might be more acceptable for youngesters.
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Hope you enjoy it :)
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If you don't, please kindly leave a comment and tell me what you think :D
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If you don't, please kindly leave a comment and tell me what you think :D
