Let’s get one thing straight right now — skaters aren’t slackers. When it comes to building their website, The Skateboard Mag was motivated by declining ad sales to refresh their site.
Previously, their site used a purpose-built content management system with no migration path to WordPress. No worries — we imported all their content anyway, using a custom database migration script we developed.
Honest Code took their home-grown layout and built a custom WordPress theme to manage their vast content library. The homepage features infinite scrolling — a great feature for readers who don’t like to click through. More ad placement locations throughout the site meant more impressions — and more revenue. Sick.